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Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging , email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.
Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.
Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.
Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.