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Agricultural Science

DIRECT ADVERTISEMENT

Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging , email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

 

INDIRECT ADVERTISEMENT

Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.

Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.

Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.

 

See also

TYPES OF ADVERTISEMENT

ADVERTISING

BRANDING

PACKAGING

ANIMAL DISEASE

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