DIRECT ADVERTISEMENT

Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging , email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

See also  AGRICULTURAL EXTENSION

 

INDIRECT ADVERTISEMENT

Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.

Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.

See also  THE ROLE OF GOVERNMENT AND NON-GOVERNMENTAL ORGANIZATION IN AGRICULTURAL DEVELOPMENT

Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.

 

See also

TYPES OF ADVERTISEMENT

ADVERTISING

BRANDING

PACKAGING

ANIMAL DISEASE

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