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Business To Business Copywriting Secrets

Business To Business Copywriting Secrets Let us show you how to increase your marketing results and get more qualified leads through effective, proven copywriting. If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results. Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978. This is a list of what your prospect is thinking as he/she reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.… Read More »Business To Business Copywriting Secrets

Copywriting

Basic Web Copywriting Checklist

Basic Web Copywriting Checklist Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers. Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting. 1 – Your Headline Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important. 2 – Your Introductory Copy Do the first few paragraphs of your sales copy reinforce the… Read More »Basic Web Copywriting Checklist

Copywriting

10 Ways to Spark Interest in Your Customers

10 Ways to Spark Interest in Your Customers Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques. 1.Hand Written Letter. Write your ad on a piece of paper, scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch. 2. Publish Famous or Respected Customers. Listing famous or respected customers who have purchased from you on your ad copy spark interest and trust. Others will think that if these people bought from you then they should also trust your business and purchase your products. Make sure you get permission from your customers before listing them on your website first. 3. Show Before and After Photos. First show the problem picture. Besides this show the picture which show how your product solves the… Read More »10 Ways to Spark Interest in Your Customers

copies

22 Questions to Ask Before You Write a Single Word

22 Questions to Ask Before You Write a Single Word To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.) How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A marketing/creative brief is a tool used by ad agencies and corporate marketing and creative departments.) Following is a marketing/creative brief adapted from one I used during my stint at a Seattle ad agency. Even though I now work solo, I still use it today. (Begin form) Marketing/Creative Brief (Note: Designed for B2B; much of this brief is… Read More »22 Questions to Ask Before You Write a Single Word

copies

22 Questions to Ask Before You Write a Single Word

22 Questions to Ask Before You Write a Single Word To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.) How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A marketing/creative brief is a tool used by ad agencies and corporate marketing and creative departments.) Following is a marketing/creative brief adapted from one I used during my stint at a Seattle ad agency. Even though I now work solo, I still use it today. (Begin form) Marketing/Creative Brief (Note: Designed for B2B; much of this brief is… Read More »22 Questions to Ask Before You Write a Single Word

copies

22 Questions to Ask Before You Write a Single Word

22 Questions to Ask Before You Write a Single Word To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.) How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A marketing/creative brief is a tool used by ad agencies and corporate marketing and creative departments.) Following is a marketing/creative brief adapted from one I used during my stint at a Seattle ad agency. Even though I now work solo, I still use it today. (Begin form) Marketing/Creative Brief (Note: Designed for B2B; much of this brief is… Read More »22 Questions to Ask Before You Write a Single Word

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

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10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

christina wocintechchat com NMYnjJNviO4 unsplash

10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

christina wocintechchat com NMYnjJNviO4 unsplash

10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

Copywriting

10 Things to Expect from Your SEO Copywriter

10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results. So with that in mind, take a… Read More »10 Things to Expect from Your SEO Copywriter

Copywriting

10 Things to Expect from Your SEO Copywriter

10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results. So with that in mind, take a… Read More »10 Things to Expect from Your SEO Copywriter

Copywriting

10 Things to Expect from Your SEO Copywriter

10 Things to Expect from Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results. So with that in mind, take a… Read More »10 Things to Expect from Your SEO Copywriter

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

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