MEDIA OF PUBLIC RELATIONS Archives

Public relation is the image building done by an organization to give the public favourable impression about its aims and policies. FUNCTIONS OR IMPORTANCE OF PUBLIC RELATIONS It ensures the maintenance of a favourable relationship between an organisation and the general public It helps to increase the goodwill of a company or business It is a source of useful advice to the management of a business It helps in advertising the products or services of the organisation It helps in building the image of the organisation It creates confidence and understanding between the firm and the public Company policies are well explained and understood by the public It helps in maintaining good company / employees relationship MEDIA OF PUBLIC RELATIONS Exhibitions i.e. display of products of the firm to members of the public at selected places Trade Fairs usually large national or international exhibition which are held annually and where organisation’s could display their products/services Free samples or free gifts – This is given by organisation’s to their customers or employees to maintain their goodwill Publication of feature articles e.g. in national dailies or magazines e.g. about the company’s profiles, management team etc. Organisation of seminars workshops and conferences Provision of After-sales services Sponsoring of programmes, sporting events and bankrolling live telecasts of sporting events etc. Engaging in social responsibility i.e. providing the community with social amenities e.g. hospitals, boreholes, roads etc. Engaging in donations to charitable ventures e.g. motherless children homes etc. See also GOVERNMENT REGULATION OF BUSINESS AGENCYTYPES OF AGENCY FACTORS TO BE CONSIDERED IN CHOOSING AN ADVERTISING MEDIA ADVERTISING

PUBLIC RELATIONS / CUSTOMERS SERVICES