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DISADVANTAGES OF ADVERTISING

Commerce (SS)

ADVERTISING | TYPES. FACTORS, FUNCTIONS, ADVANTAGES, DISADVANTAGES

Advertising is the branch of commerce which deals with promoting sales of goods, services or ideas through messages that are meant to inform, educate and persuade the general public by means of various methods such as newspaper, radio, television. ¬†FUNCTIONS OF ADVERTISING Creation of demand for goods and services Informing customers about the existence of new products in the market Persuading customers to buy particular products Educating the public about the uses of a particular product Used to promote the image of firm as producers/sellers of high quality goods and providers of efficient and reliable services It helps in creating brand loyalty It improves the quality of the products ¬†TYPES OF ADVERTISING Informative Advertising: This is aimed at informing consumers about the existence/arrival of products. It also gives information about the benefits and uses of a product Persuasive Advertising: This type of advertising uses convincing words/strategies to persuade the customers… Read More »ADVERTISING | TYPES. FACTORS, FUNCTIONS, ADVANTAGES, DISADVANTAGES

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