direct marketing

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success