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copywriting

Freelance

Business To Business Copywriting Secrets

Business To Business Copywriting Secrets Let us show you how to increase your marketing results and get more qualified leads through effective, proven copywriting. If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results. Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978. This is a list of what your prospect is thinking as he/she reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.… Read More »Business To Business Copywriting Secrets

Copywriting

Basic Web Copywriting Checklist

Basic Web Copywriting Checklist Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers. Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting. 1 – Your Headline Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important. 2 – Your Introductory Copy Do the first few paragraphs of your sales copy reinforce the… Read More »Basic Web Copywriting Checklist

Copywriting

10 Ways to Spark Interest in Your Customers

10 Ways to Spark Interest in Your Customers Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques. 1.Hand Written Letter. Write your ad on a piece of paper, scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch. 2. Publish Famous or Respected Customers. Listing famous or respected customers who have purchased from you on your ad copy spark interest and trust. Others will think that if these people bought from you then they should also trust your business and purchase your products. Make sure you get permission from your customers before listing them on your website first. 3. Show Before and After Photos. First show the problem picture. Besides this show the picture which show how your product solves the… Read More »10 Ways to Spark Interest in Your Customers

Copywriting

A Day in the Life of a Freelance Copywriter

A Day in the Life of a Freelance Copywriter Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low. So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully. 1) Quoting… Read More »A Day in the Life of a Freelance Copywriter

Copywriting

A Day in the Life of a Freelance Copywriter

A Day in the Life of a Freelance Copywriter Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low. So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully. 1) Quoting… Read More »A Day in the Life of a Freelance Copywriter

Copywriting

A Day in the Life of a Freelance Copywriter

A Day in the Life of a Freelance Copywriter Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low. So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully. 1) Quoting… Read More »A Day in the Life of a Freelance Copywriter

Copywriting

A Comprehensive Guide for Beginners to SEO Content Writing

A Comprehensive Guide for Beginners to SEO Content Writing Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft. This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy.… Read More »A Comprehensive Guide for Beginners to SEO Content Writing

Copywriting

A Comprehensive Guide for Beginners to SEO Content Writing

A Comprehensive Guide for Beginners to SEO Content Writing Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft. This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy.… Read More »A Comprehensive Guide for Beginners to SEO Content Writing

Copywriting

A Comprehensive Guide for Beginners to SEO Content Writing

A Comprehensive Guide for Beginners to SEO Content Writing Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft. This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy.… Read More »A Comprehensive Guide for Beginners to SEO Content Writing

copies

A Copywriting Lesson

A Copywriting Lesson Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is. <B>Nouns and Verbs</B> Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks. <B>Lots of Periods</B> A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed… Read More »A Copywriting Lesson

copies

A Copywriting Lesson

A Copywriting Lesson Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is. <B>Nouns and Verbs</B> Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks. <B>Lots of Periods</B> A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed… Read More »A Copywriting Lesson

copies

A Copywriting Lesson

A Copywriting Lesson Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is. <B>Nouns and Verbs</B> Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss’ sentences have strong engines pulling light loads to keep readers moving down the tracks. <B>Lots of Periods</B> A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed… Read More »A Copywriting Lesson

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copy Writing

8 Strategies To Take Your Copywriting Skills To The Next Level

8 Strategies To Take Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one: Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two: Pull them in with the first line. You’ve got to create interest with the reader, the very first line that they read. Number three: Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a… Read More »8 Strategies To Take Your Copywriting Skills To The Next Level

Copy Writing

8 Strategies To Take Your Copywriting Skills To The Next Level

8 Strategies To Take Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one: Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two: Pull them in with the first line. You’ve got to create interest with the reader, the very first line that they read. Number three: Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a… Read More »8 Strategies To Take Your Copywriting Skills To The Next Level

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