What is Branding? A brand is the combination of a name, words, symbol, or design that identifies the product and a company and differentiates it from the competition. Branding serves as a way for consumers to quickly and easily identify one product from another and to associate them with quality attributes related to the brand […]
Self-service: This is a method that allows customers to do their shopping in a shop with little or no assistance from sales attendants. The goods are conspicuously displayed and arranged on the shelves of shops with price tags. The customers goes about in the shop, examines the good displayed, compares them, tries them on, where
MODERN TRENDS IN RETAILING Read More »