Advertising may be defined as business term or means or bringing the existence of new and old products in the market to the knowledge of the consumers. It is the process by which members of the public are informed about available goods in the market. Importance/functions of Advertising Advertising provides information about the goods in […]
Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges. Advertising is controlled communication about a product. Definition of Product Advertising Product advertising is any method of communication about the promotion of a product in an attempt to
The cost of using any of the media
The type or nature of the product to be advertised
The reach (i.e. the extent of coverage/size of the audience) of the medium
The merits and demerits inherent in using the medium
FACTORS TO BE CONSIDERED IN CHOOSING AN ADVERTISING MEDIA Read More »
ADVERTISING Advertising is the branch of commerce which deals with promoting sales of goods, services or ideas through messages that are meant to inform, educate and persuade the general public by means of various methods such as newspaper, radio, television. FUNCTIONS OF ADVERTISING Creation of demand for goods and services Informing customers about the