Social Media Analyst at HRbreakoutRoom

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Locations: Ghana & Kenya Job Summary We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices. For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you. Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns. Responsibilities Analyze user engagement (e.g. click-through and bounce rates) Report on web traffic from all social media Create content with purpose that will directly engage customers while following brand guidelines. Using social media marketing tools to create and maintain the company’s brand Build and support SEO strategies, including optimizing keywords in content marketing projects Maintain a cohesive strategy across all platforms to increase our brand awareness Coordinate with the Marketing department to design advertising campaigns Ensure timely responses to customers and followers’ queries and comments Stay up-to-date with current technologies and trends in social media, design tools and applications Requirements B.Sc Degree in Marketing, Communications or related field Previous work experience as a Social Media Analyst or Social media manager Hands-on experience with social media platforms and digital marketing campaigns In-depth understanding of SEO, keyword research and Google Analytics Experience with social media management tools, like Buffer and Hootsuite Familiarity with online content (experience with WordPress and content management systems is preferred) Ability to identify target audience preferences and trends Excellent communication skills, time management and multitasking skills Additional qualifications in digital technologies or social media management is a plus Salary NegotiableApply Here

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