MARKETING SSS 1 SCHEME OF WORK

MARKETING (MKT) SSS 1- FIRST TERM
Meaning and Concept of Marketing
1. Introduction to Marketing
2. Marketing Concepts
3. Classification of Products
4. Marketing Mix
5. What markets do

MARKETING (MKT) SSS 1- SECOND TERM
Consumer Markets and Behaviour
– Types of Markets
– Consumer Behaviour and Organisation Behaviour
Distribution
– Types and Functions of Distribution

MARKETING (MKT) SSS 1- THIRD TERM
Marketing Management
1. Marketing, planning, process and Research
2. Pricing
3. Advertising
4. Promotion
5. Merchandising

Also See

MATHEMATICS (MATHS) SSS 1 SCHEME OF WORK