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Management Skills

A Guide To Red Roses

A Guide To Red Roses William Shakespeare penned the words, “What’s in a name? That which we call a rose. By any other name would smell as sweet.” William Shakespeare penned the words, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” From the days of Romeo and Juliet to modern times, a red rose has been synonymous with love. Today, roses are popular all around the world. However, in its initial stages, roses grew abundantly only in Central Asia. The Persians and Egyptians, who later developed a cultivated variety, discovered the wild roses. A red rose held in a person’s hand is figurative to socialism and social democracy by the United Kingdom Labor Party. Later, several other European and South American socialist parties also accepted this icon. In Greek and Polish languages the word rose itself denotes the color red. There… Read More »A Guide To Red Roses

copies

7 Essential Tips for Reviewing Copy

7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. 1. Review the copy from the customers’ perspective. On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. 2. Don’t… Read More »7 Essential Tips for Reviewing Copy

copies

7 Essential Tips for Reviewing Copy

7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. 1. Review the copy from the customers’ perspective. On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. 2. Don’t… Read More »7 Essential Tips for Reviewing Copy

copies

7 Essential Tips for Reviewing Copy

7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy. 1. Review the copy from the customers’ perspective. On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice. 2. Don’t… Read More »7 Essential Tips for Reviewing Copy

Copywriting

Copywriting Secrets that Guarantee Great Success

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success

Copywriting

Copywriting Secrets that Guarantee Great Success

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success

Copywriting

Copywriting Secrets that Guarantee Great Success

Copywriting Secrets that Guarantee Great Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do… Read More »Copywriting Secrets that Guarantee Great Success

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