Skip to content

Copywriting Secrets that Guarantee Great Success

Copywriting

Copywriting Secrets that Guarantee Great Success

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print.

It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do to reach both buyers.

How to reach….

The Impulsive Buyer

1. Use attention getting headlines and sub headlines.
2. Capitalize of graphics that enhance your message…
Photos
Captions
Varying fonts and font sizes
Shading
Use Bold Headlines
Highlight with shaded areas or bullets

The Analytic Buyer

1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you’ve got a winning marketing piece that is guaranteed to be successful

Inside knowledge of how your potential buyers react is the key to getting their attention… and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!

Search For Lessons, Past Questions and Scholarships Below
SUBSCRIBE BELOW FOR A GIVEAWAY

We built School Portal NG to specially serve as an alternative means to provide free education for the less-privileged children or children born to low-income earners, adults who otherwise cannot afford to finance their way through school.

  Building & maintaining an elearning portal is very expensive, but this portal is free. Help to keep this learning portal free by donating or supporting us. We accept donations, grants, sponsorships & support to help reach out to more children. Thank you so much. Click here to donate

Leave a Reply

Your email address will not be published. Required fields are marked *

School Portal NG