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Diet

Just Say No Is Not Enough To Avoid Holiday Weight Gain

Just Say No is Not Enough To Avoid Holiday Weight Gain The holiday season is coming up fast. For weeks magazines and newspapers have been printing recipes and alluring photographs of rich, mouth-watering goodies such as cookies, candies, dips, and calorie-laden drinks. Then, in the same issue, they offer guidance on how not to eat all this stuff. Pace yourself, they advise. Limit yourself to one tidbit every half-hour. Eat a salad before going to a cocktail party, so that you wont be tempted by all the snacks. Yeah, right – like my inner brat is going to forego the fondue because I pre-loaded with lettuce. Nutrition experts tell us that on average, people gain 5-7 lb. during the holiday season. It’s hard to resist all the treats, especially when we’re faced with them in ads and displays, as well as on counter tops at home, at work and when… Read More »Just Say No Is Not Enough To Avoid Holiday Weight Gain

Freelance

Business To Business Copywriting Secrets

Business To Business Copywriting Secrets Let us show you how to increase your marketing results and get more qualified leads through effective, proven copywriting. If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results. Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978. This is a list of what your prospect is thinking as he/she reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.… Read More »Business To Business Copywriting Secrets

Copywriting

10 Ways to Spark Interest in Your Customers

10 Ways to Spark Interest in Your Customers Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques. 1.Hand Written Letter. Write your ad on a piece of paper, scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch. 2. Publish Famous or Respected Customers. Listing famous or respected customers who have purchased from you on your ad copy spark interest and trust. Others will think that if these people bought from you then they should also trust your business and purchase your products. Make sure you get permission from your customers before listing them on your website first. 3. Show Before and After Photos. First show the problem picture. Besides this show the picture which show how your product solves the… Read More »10 Ways to Spark Interest in Your Customers

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

freelancer

10 Tips for Aspiring Freelance Copywriters

10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a website The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you’ve done, talk about the places you’ve worked, the clients you’ve written for, and include any testimonials you’ve received. Make sure you include… Read More »10 Tips for Aspiring Freelance Copywriters

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

Copy Writing

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?” Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials… 1) Fixed Quote A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the… Read More »10 Things You Should Expect From Your Website Copywriter

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10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

christina wocintechchat com NMYnjJNviO4 unsplash

10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

christina wocintechchat com NMYnjJNviO4 unsplash

10 Things You Should Expect From Your IT Copywriter

10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found an IT copywriter? And – more importantly – how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for – the things that make a copywriter an IT copywriter. 1) IT background Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your… Read More »10 Things You Should Expect From Your IT Copywriter

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copy Writing

9 Tips for Better Copywriting

9 Tips for Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page. Avoid the wimpy verbs—is and be. These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.” Place the longest item at the end of a series. Start with the simple and work toward the complex. It’s less confusing and… Read More »9 Tips for Better Copywriting

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copywriting

9 Essential Items Your Website Copywriter Must Know

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word It’s pretty much a given…when you hire a website copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service. …And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of… Read More »9 Essential Items Your Website Copywriter Must Know

Copy Writing

8 Strategies To Take Your Copywriting Skills To The Next Level

8 Strategies To Take Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one: Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two: Pull them in with the first line. You’ve got to create interest with the reader, the very first line that they read. Number three: Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a… Read More »8 Strategies To Take Your Copywriting Skills To The Next Level

Copy Writing

8 Strategies To Take Your Copywriting Skills To The Next Level

8 Strategies To Take Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one: Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two: Pull them in with the first line. You’ve got to create interest with the reader, the very first line that they read. Number three: Use bullets. People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a… Read More »8 Strategies To Take Your Copywriting Skills To The Next Level

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