What is Branding?
A brand is the combination of a name, words, symbol, or design that identifies the product and a company and differentiates it from the competition. Branding serves as a way for consumers to quickly and easily identify one product from another and to associate them with quality attributes related to the brand name.
Benefits of Branding
Companies use branding and the consumers’ ability to identify brands to improve sales in four ways:
- To market new products,
- To protect market position,
- To broaden product offerings,
- And to enter new product categories
See also
⇓ Fully Funded Scholarships ⇓
⇒ Fully Funded Scholarships for Students & Teachers
⇒ USA Fully Funded Scholarships for Internatioal Students
⇒ Canada Fully Funded Scholarships for International Students
⇒ Germany Fully Funded Scholarships for Students
⇒ European Scholarships for International Students
⇒ US Fully Funded Scholarships for Africans
⇒ UK Fully Funded Scholarships for International Students
⇒ Australia Fully Funded Scholarships for International Students
⇒ US Scholarships for Nigerian Students
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