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Advertising is widely used to promote a product or a service.  Value-added agriculture is no exception.  In fact, value-added agriculture provides some unique advertising opportunities and challenges. Advertising is controlled communication about a product.

Definition of Product Advertising

Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.

Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.

See also  AGRO-ALLIED IDUSTRIES

Distribution Channels

Product advertisement can be done through numerous

communication channels. Some common channels are

listed here:

Television

Radio

Print (newspapers and magazines)

Mail (flyers, circulars, coupons)

Websites

Social media

Signs and billboards

 

See also

BRANDING

PACKAGING

ANIMAL DISEASE

FARM MANAGER

MANAGEMENT OR ENTREPRENEUR

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