Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges. Advertising is controlled communication about a product.
Definition of Product Advertising
Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.
Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.
Product advertisement can be done through numerous
communication channels. Some common channels are
Print (newspapers and magazines)
Mail (flyers, circulars, coupons)
Signs and billboards
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